We look back at the conception of the Nomad Collection and share our original moodboards and creative processes with you in the hope of inspiring a project or journey of your own.
Becky Braley, Studio Manager @beckyroberts_makeup_artist
We wanted the Nomad campaign imagery to encapsulate the concept of the ‘modern nomad’, someone who has no fixed location and is able to work and travel at the same time. We did this by pairing each studio look with one of Ash James landscape incidentals, we then picked out a colour palette that complimented the backdrops & jewellery.
‘I wanted the styling to encapsulate that Modern Wanderers can be quite urban & yet still be connected to wide open spaces & the essence of Wanderlust. This is the reality for many of our customers’.
Becky McCormick, Studio Assistant Manager
‘I went for a understated & minimal look that compliments the jewellery & didn’t overwhelm Sophie’s delicate features’
Becky Braley, Make Up Artist & Studio Manager
‘I kept Sophie’s thick wavy hair loose & natural, contrasting with the formal styling & keeping that Wanderlust vibe’
Charlotte Bott, Hair Stylist @saltbraunton
We found our perfect model @_sophie.witt, her classic style and shared passion for minimal design made her an obvious choice for our photoshoot. Photographing Sophie was Ash James, whos photographs have had us mesmerised for the past year. Ash shot our previous collection, ‘Wear Kinship’, you can find the photographs here. To see more of Ash’s work check out his website and Instagram. We sourced props with a modern yet classic aesthetic and used a soft, washed linen as a backdrop. The shoot location (gymnasium) was chosen for the abundance of natural light and open white space. This allowed us to play with dramatic natural shadows and golden highlights.Shop our NOMAD Collection online and in store today .