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BEHIND THE SCENES : PART 1 | BEACH BOHEMIA

It’s been a while since we took you behind the scenes of our Wanderlust Life HQ life so we thought we would please your curious minds give with a glimpse into the preparation of our upcoming campaign from a simple wanderlust inspiration to a campaign shoot.

FINDING THE INSPIRATION
First image that comes to most people’s mind when thinking wanderlust dream is a sunny warm exotic beach right? Well, not always, especially if you are, like most of the team, living in North Devon…

 

With our mind's eye filled with visuals of infinite stretches of pale white sands, the cool earthy tones of sea grasses with dark stormy skies above, we found we sought this palette, and the feeling of wild freedom that accompany it, for our own.

From the grown-up autumnal shades of the Baggy purses to the beach-inspired pairing of Zara's sandy suede flats, we see the mesmerising sands of Sagaponak in this colour way and can't help but want to escape into it...

Browsing for travel and fashion inspiration

SELECTING THE JEWELLERY
To match the earthy hues of our wanderlust dream, we went through all our existing and new creations and handpicked a selection of 14 pieces featuring natural gemstones such as Tiger’s Eyes, Sea glass Chalcedony, Smokey quartz, paired up with warm golden chains and cords to create sophisticated yet natural seaside styles. A seamless edited collection allowing us to introduce some of our new pieces with your favourite existing pieces.

FINDING A NAME FOR THE CAMPAIGN
Finding a name that encompasses the feel of our campaigns is never an easy process.  The key rule in the team is a no restrictions policy; everybody can speak their mind up, follow their instinct and be creative and daring.

 

Here is a short insight on how much our brains have been storming…

- ‘Into the Wild?’ No, that has a tragic ending.
-‘Timeless summer?’ Sounds a bit too much like one of these summer romance book no?
-‘Beach Wilderness?’  Any snakes and lions as props…?
-‘I know!! Gone with the Wind?’ Are you being serious?
-‘Okay, what about Beach Bohemia?’ Oh…Wait…I think I like this one…

New campaign name: Beach Bohemia

 

PLANNING THE PHOTOSHOOT
The Beach Bohemia name was there, the products selected, looks created and the inspiration translated onto a large mood board - that the office cat loved to sleep on - so we were just missing one important detail: a place where to shoot the campaign. As much as we would have all loved to schedule in a short trip to Sagaponak, we agreed that Saunton Sands, one of the longest sandy beaches of North Devon, nested right behind the Braunton burrows dunes, would be the perfect deserted rough setting for our shoot.

 

 

 

 

The campaign was staring to come to life, we now just needed to find the talents that would make the magic happen… Meet Tilly, our Beach Bohemia model and Mickey, our super talented photographer in our next blogspot…

The campaign was staring to come to life, we now just needed to find the talents that would make the magic happen… Meet Tilly, our Beach Bohemia model and Mickey, our super talented photographer in our next blogspot…

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